Swapfiets in Berlin

A social campaign concepted and executed for Swapfiets during their Berlin launch. Teaming up with @karamintheworld, I led the creative direction and production to highlight the bike's iconic blue tire across the city. The goal was to bridge the gap between high-end production and social-native storytelling, establishing a local presence for the Dutch brand through creator-led content.

Creator-led capture, social-native edits, full local rollout for the Berlin market.