I remember driving through the East Coast of Canada years ago and my friends stopping to purchase a live lobster at the market to eat later on. The only instructions they gave me as they handed it to me in the backseat was to not form an attachment to the lobster in the 10 mins drive back to our campsite.

By the time we arrived it was called Bobby, had five half siblings, and was definitely no longer dinner.

All to say, don't bring me to dinner parties, but do hire me to give your brand some legs.