Unisex Jewelry Collection
A new product category for Pompidou - designed to appeal across genders.
- Art Direction
- Styling
- Project Management
As Art Director, stylist, and project manager, I led the launch campaign for Pompidou's unisex jewelry collection, introducing a new product category designed to appeal across genders. The objective was to engage Pompidou's existing female audience while opening the brand to a new male clientele.
The creative direction focused on a cool, ungendered visual language, using simple, shared styling across female and male models to emphasize versatility and inclusivity. I oversaw the development of key visuals, video content, social assets, and website banners. The campaign successfully drove increased units per transaction in retail, with customers purchasing pieces for themselves and their partners - reinforcing the collection's cross-gender appeal.
Drove increased units-per-transaction in retail. Customers buying for themselves and their partners.
