Match your Pet
A pet-and-owner matching jewelry concept, powered by AI and made for cool, Y2K-inspired Berlin.
- Art Direction
- AI Designer
- Concept Creator
As Art Director, AI designer, and concept creator, I developed the full visual language for TOBI's innovative pet-and-owner matching jewelry concept. This AI-driven marketing pitch explored how cool, Y2K-inspired Berlin dog owners could express identity and connection through coordinated accessories.
I crafted the look & feel, brand aesthetic, and campaign-ready key visuals using AI as the central tool for defining the product's vibe, aesthetic direction, and customer universe. The bold, youthful imagery generated strong buzz on Instagram, validating early market potential and shaping TOBI's creative direction for the product line.
AI as the central tool for defining vibe, aesthetic direction, and customer universe.
